File Preparation

Bleed is the allowable amount of image that is needed to ensure when cutting to final size, that any artwork intended to flow off the finished edge of your piece trims correctly. A bleed Image will be extended outside the trim lines or “crop marks” in your PDF. When making your PDF there will be the option to “include marks and bleed”. All the files should have 12 to 15 mm bleed on all sides.

Our preference would be High-Resolution PDF file with marks and bleed. Our workflow in the entire production platform is based around the use of PDF files. By having data supplied to us in that format will reduce the risk of missing fonts, text re-flow, and low-resolution images. If you are unsure how to make your PDF’s successfully, please call us and we would be more than happy to walk you through it.

This is an area inside the trim. The safe area is a smaller dimension than your final ad size and is important to pay attention to because this is where you should place your most important information within your design. Any content outside of this area is in the risk of being cut off!

Trim or Crop area represents the final dimensions of your image. In the printing, crop and trim marks that indicate where to cut the paper are printed at the edges of the larger sheets of the paper as guides. Those marks are trimmed off the final printed piece.

Spot colour is to match a particular colour especially the background colour of the company logo on a printed image. The main reason that the spot colour is utilized is to maintain the colour fidelity or accuracy of the colour throughout the print run.

When you submit a file, the file should be submitted in PMS colours with PMS numbers provided.


Computer Screen colours are never accurate; please check your CMKY or Pantone (PMS) specifications. Any files received another colour format we will still print and may not reproduce as your expectations. Print 247 will not be responsible for any colour variations or errors.

Images should be at least 300dpi (dot per inch). If the resolution of the pictures lowers than 300dpi, it may cause blurry or pixilated. If you use the image from the internet, it displays correctly on the computer screen, but the resolution will be too low to produce a quality print.